Most Searched Things on Google in 2025

To find out what people are truly searching for in 2025, I checked our latest data.

Using the power of Similarweb’s fresh keyword data, I created lists for the most searched terms on Google in H1 2025 for global, US and UK.

These lists can help marketers like you understand:

• Your target market and target audiences’ search behaviors
• Any gaps you have in your content or traffic acquisition strategy
• Search trends and topics to include in your strategy this year
• Trending searches for paid and organic campaigns

Spoiler alert: ‘weather’ is officially the king of search in early 2025, taking the crown from leaders like ‘YouTube’ to claim the #1 spot.

Curious to see what else is trending? Let’s see the top keywords and find the patterns shaping global and regional search today.

Summarize with ChatGPT | Google AI | Perplexity | Grok

What are the most popular Google searches worldwide?

Here’s a sneak peek into the full list of the top 1,000 Google searches, which you can download below.

Worldwide key stats: What are the current Google trending search terms?

• Top Searched Keyword: weather
• Search Volume: 206.5M searches
• Top Traffic Leader: weather.com
• Total Volume of Top 100 Keywords: ~22.1 Billion searches
• Most Common Traffic Leader: youtube.com
• Unique Traffic Leaders Among Top 100: 2,481
  

Takeaway:

The keyword ‘weather’ leads global search activity with 206.5 million searches this half, maintaining a dominant position in everyday utility queries. It primarily directs users to weather.com.

The presence of ‘maps’ and major sporting terms like ‘nba’ and ‘ipl’ demonstrates high user interest in navigation and seasonal sports events.

Traffic is highly fragmented, with a remarkable 2,481 unique traffic leaders in the top 100, yet youtube.com remains the most common, highlighting the global appetite for video content.

What are the most popular Google searches in the US?

US key stats: What are the current Google trending search terms?

• Top Searched Keyword: weather
• Search Volume: 108.5M searches
• Top Traffic Leader: weather.com
• Total Volume of Top 100 Keywords: ~2.4 Billion searches
• Most Common Traffic Leader: youtube.com
• Unique Traffic Leaders Among Top 100: 249

Takeaway:

In the U.S., ‘weather’ remains a critical daily check-in for users, generating over 108 million searches and directing the majority of traffic to weather.com.

The enduring popularity of ‘porn’, ‘nba’, and ‘maps’ also reflects a blend of entertainment, sports, and practical needs dominating American search behavior.

Video and streaming content are strongly preferred, with youtube.com capturing traffic from the highest number of keywords.

What are the most popular Google searches in the UK?

UK key stats: What are the current Google trending search terms?

• Top Searched Keyword: weather
• Search Volume: 32.2M searches
• Top Traffic Leader: bbc.co.uk
• Total Volume of Top 100 Keywords: ~546.8 Million searches
• Most Common Traffic Leader: en.wikipedia.org
• Unique Traffic Leaders Among Top 100: 254

Takeaway:

The UK also prioritizes ‘weather’ in search behavior, but the BBC serves as the primary traffic destination, underscoring its strong local presence and trustworthiness.

Keywords such as ‘universal credit’, ‘football scores’, and ‘news’ show a national tilt toward financial support, sports updates, and current events.

While video platforms remain important, Wikipedia’s dominance in traffic leadership indicates a strong cultural trend toward fact-finding and informational queries.

Where can you find data on the top Google searches?

To create these lists, I used Similarweb’s Demand Trends feature and Keyword Research Tool, here’s a quick breakdown of how I did it:

1. In the Market Analysis suite, go to ‘Demand Trends’
2. Select ‘All Industries’ as shown below, or – to get a more targeted list – choose a specific industry
3. Select either ‘Worldwide’ data or a specific country in the country filter on the top right

Then, to sort by traffic (like I did) or for other further analysis, download the full list and filter from there.

Methodology

I updated this page in July 2025 using data from January 2025 to June 2025. This provides you with an accurate and reliable view of the search landscape and top searches during that period.

The lists are for worldwide, US and UK specifically.

I have included: average monthly search volume, traffic (how many of the searches end up going to a website), traffic share, and the traffic leader.

Similarweb Search Intelligence allows you to view things people search for by country and industry. Our data covers billions of keywords worldwide (we’re constantly growing our keyword list each and every day, with real searches as they happen), and we analyze over 2 terabytes of data each day.

FAQs

What is the most searched keyword globally in H1 2025?

The keyword ‘weather’ tops the global search charts with over 206 million searches, reflecting widespread daily interest in climate updates and forecasts.

What types of keywords dominate global search trends?

Utility-based terms (like ‘weather’ and ‘maps’), entertainment and sports (‘NBA’, ‘IPL’), and tech-related queries (‘ChatGPT’) dominate globally. There’s also a continued presence of social and adult content-related terms.

How can you find the most searched keywords on Google?

By using the Similarweb Demand Trends feature and the Keyword Research Tool.

by Maayan Zohar Basteker

Senior SEO Specialist at Similarweb

Maayan, with 5+ years in SEO, specializes in complex research, strategy, and technical audits. She previously worked at a top digital marketing agency in Israel.