May Product Update – AI Agents and More

Welcome back to your monthly report on our efforts to put more speed, actionability, and above all, ease, into your marketing life. May’s Similarweb product updates will not disappoint.

But first, here’s what’s new and notable from the marketing world:

• Bloomberg Expands Alternative Data Offering with Web Traffic Data from Similarweb
• How Sustainability is Redefining Retail in 2025. The growing shift to eco-friendly brands
• Holiday Ecommerce Planning Guide. What you need to know for Q4

Now onto the latest Similarweb updates from May.

These include our new Datahub to simplify access to data solutions, Shopper Intelligence updates with custom categories, improvements to Web Intelligence, and enhanced backlink analytics in Search Intelligence.

But first, something you’re definitely going to want to try…

AI Agents are here – your Dream Team has arrived

Need to analyze data or write a meeting brief? No time? No interns? No worries. We’re about to show you something even better.

Introducing Similarweb AI Agents: your team of specialized AI experts designed to turn digital signals into strategic action. Think of them as your very own digital workforce.

AI Trend Analyzer

Predicting the future is now a little less like throwing darts in the dark. The AI Trend Analyzer helps you make sense of what’s trending, and more importantly, why.

• Uses Similarweb’s search behavior data to explain demand drivers and trends
• Helps marketing and research teams spot trends and understand demand spikes
• Connects demand with events and news, and tracks seasonality

AI SEO Strategy Agent

Turn keyword chaos into SEO zen. The AI SEO Strategy Agent is your partner in developing comprehensive, winning SEO strategies at the topic level.

• The AI SEO Strategy Agent turns your keyword list into a plan to improve search engine rankings and topical authority
• It analyzes the competitive content landscape to identify subtopics, keyword gaps, and opportunities
• The agent suggests content formats, structures, and on-page elements, and recommends off-site partnerships

AI Meeting Prep Agent

Ever had someone turn up unprepared for a meeting or presentation? Don’t let it happen to your team.

Bring in the AI Meeting Prep Agent – it’ll equip your sales team with customized meeting briefs in seconds.

• Creates custom meeting briefs for sales teams
• Briefs combine Similarweb data with CRM insights and real-time web signals
• Provides actionable context and strategy for prospecting, pitching, and renewals

AI Outreach Agent

Wave goodbye to generic email blasts. The updated AI Outreach Agent enables sales and business development teams to automate and optimize outreach to win deals and upsell customers.

• Generates outreach messages tailored to specific accounts, improving sales team efficiency
• Uses buyer intent and sales signals to create relevant messaging
• Integrates with existing workflows through a Chrome Extension and integrations with tools like Salesloft, Outreach, and HubSpot

Discover the New Datahub: Your Central Hub for Data Solutions

Wrangling data shouldn’t feel like herding cats uphill. Exploring and utilizing our powerful data solutions is now simpler than ever.

Our new Datahub, a centralized location designed to streamline your access to Similarweb’s Data as a Service (DaaS) tools and integrations.

You can:

• Create tailored dashboards using multiple Similarweb datasets, using predefined templates or custom designs
• Generate custom reports at scale, exporting data for up to 1M websites, keywords, and apps, with automated scheduling options
• Connect Similarweb data to your favorite analytics, CRM, and cloud tools, including AWS, Microsoft Excel, and Looker Studio

Web Intelligence updates galore

Introducing the New Web Intelligence sidebar: helping you navigate faster and find insights in a clear and logical way.

• Website Structure has become Website Content. Now you can explore a site’s folders, top pages, and subdomains in one view. (It’s like having website X-ray vision!)
• Explore Website Rankings. Formerly Web Category Analysis, now streamlined to show Category and Acquisition Leaders are side by side, so you can easily:
  • Benchmark top websites by Category and Acquisition Channel (See who’s winning the internet game and steal their secrets… ethically, of course).
  • Compare industry leaders with fast-rising competitors (Spot the next big thing before your competitors do).
  • Analyze performance trends across your market (Stay ahead of the curve and avoid becoming a digital dinosaur).
• Market Analysis, just got even better. The powerful Marketing Channels page is now part of Market Analysis, helping you uncover competitor strategies with more clarity than ever.

Search Intelligence: enhanced Backlink Analytics

We’ve revamped our Backlink Analytics tool to provide you with deeper insights and a competitive advantage.

Why you need it: Compare your backlink profile against competitors over time and use powerful new filters to identify impactful backlinks for your site, giving you a real SEO advantage.

Custom Categories on Shopper Intelligence

Like upgrading from dial-up to fiber-optic, we’re supercharging product analysis and taking it beyond Amazon’s pre-defined categories.

The new Custom Categories feature on Shopper Intelligence combines the functionality of product groups and custom lists into a single, intuitive view, giving you complete control over your product analysis.

• Define product groups using filters, lists, or exclusions to tailor your analysis
• Analyze products by brand, ASIN, season, or strategy, aligning your data with your specific interests
• Data analytics that reflects the product lists you care about

The big question: Is this magic?

Almost. While we can’t actually do magic (we’re still working on that whole pulling rabbits out of hats thing), we like to think our updates come pretty close. They’re designed to save you time, effort, and maybe even a few headaches.

So go ahead, give them a whirl, and see what they can do for you.

We can’t promise world domination, but we’re confident they’ll make your day at least slightly easier and more stress-free.

by James Quilter

Team Manager, Content Marketing

James is an former journalist & content strategist in B2B tech, who has previously created content for companies like EDF and X (Twitter). He also has a journalism post-grad from LCC.