Custom Categories: Grouping and Analyzing Products the Easy Way

Tired of wrestling with product groupings that just don’t fit your ecommerce business strategy?

Then you’ll be glad to hear Shopper Intelligence has introduced Custom Categories, a new way to create product groupings that reflect your business’s structure (not just Amazon’s).

The result? Cleaner reporting. Sharper insights. Faster decisions. Plus, an analysis that aligns with how your team actually works. Just what you need for this year’s 4-day Prime Day event.

The problem with product groups and ASIN lists

So, you’ve been using Product Groups and ASIN Lists? They’re like a trusty old car. Sure, it’s old enough to have a CD player, but you know it’ll get you from point A to point B. But somewhere at the back of your mind, you know you’re ready for an upgrade.

Here’s why?

• Product Groups offer scale, but sometimes you need a tighter grip on the reins
• ASIN Lists give you precision, but can be static or time-consuming to manage

Neither option truly mirrors how your business organizes its product lines, assortments, or competitive sets. It’s like trying to fit a European plug into a US socket. And if you’re a large-scale consumer goods company, you need to be able to build and analyze categories at scale, quickly, flexibly, and in a way that aligns with your team’s reporting logic.

Wouldn’t it be great if there was a tool that gave you both scale and control, all while fitting perfectly with your business structure?

Meet Custom Categories: built for how you work

Say hello 👋 to Custom Categories: Pulling together Product Groups and ASIN Lists, but without the baggage. It’s one tool to rule them all, with a workflow so clear, it’s practically self-explanatory.

Flexible? Check. Scalable? Double-check. Does it work the way your team actually works? Yes!

Build categories using a range of inclusion/exclusion filters, manual ASIN picks, or a mix of both. No more choosing between control or scale. Now you can have your cake and eat it too.

Whether you’re organizing by product line, competitive set, or retailer taxonomy, Shopper Intelligence’s new Custom Categories adapts to your business like a Swiss Army knife. With real-time previews, you see exactly what you’re building before you commit.

Smarter groupings. Better insights. Faster action

With Custom Categories, you’re no longer stuck with Amazon’s default taxonomy. Build categories that reflect your internal product lines, competitive sets, or retailer taxonomies. Choose whatever makes sense for you.

The reporting is cleaner. The insights are sharper, and because everything is aligned, business decisions come faster.

You can also preview your group in real time. No more silos. No more second-guessing.

Customers have two options available for creating custom categories:

• Lite lets you group up to 10,000 ASINs – perfect for quick wins and trend spotting
• Pro gives you unlimited ASINs, pre-calculated data, and will soon include full-platform reach, including Category pages. Each account receives 10 Custom Categories Pro categories to use across the team, making it ideal for going through large lists and datasets

Either way, you get the tools to move faster, think clearly, and work smarter.

Your structure, your logic, your insights – finally in sync

Try Custom Categories today and say goodbye to product grouping headaches.

Custom Categories make product analysis clear and simple. One tool, one workflow, built to match how your team works (not how Amazon thinks you should).

by James Quilter

Team Manager, Content Marketing

James is an former journalist & content strategist in B2B tech, who has previously created content for companies like EDF and X (Twitter). He also has a journalism post-grad from LCC.