How Kasta, Ukraine’s Top Online Fashion Retailer, Gains Actionable Insights
Kasta uses Similarweb’s market insights to plan smarter media buys, spot emerging ecommerce trends, and stay ahead of market changes and competitor moves.
About Kasta
Kasta is a Ukrainian multi-category marketplace where you can shop for clothing, footwear, electronics, accessories, home essentials, and more – all in one place. Kasta’s mission is to surprise customers with innovation in online shopping. For 15 years, Kasta has developed services that transform the Ukrainian market, offering a seamless, fast, and cost-effective shopping experience.
"With Similarweb, we optimized our marketing. The platform significantly contributed to our success in the second half of 2024, helping us to outperform our competitors."
Anton Sokurenko
Head of Digital at Kasta
The Challenge
Overcoming and responding to changes in the market, as they happen
Despite doing well in the market, Kasta realized it lacked visibility into competitor traffic, marketing channels, and market benchmarks. This made it difficult to respond to market changes or understand why metrics like cost-per-click shifted. It also lacked insight into its competitors' paid and social media activity. Additionally, the commercial team couldn’t effectively track the latest products or categories being promoted, limiting their ability to spot new trends.
The Solution
Optimizing performance through data-backed decisions
Similarweb provided Kasta with crucial market visibility and competitive insights. It enabled Kasta to analyze competitor strategies, understand market dynamics, and identify new opportunities. The retailer used this to track competitor investments, optimize its marketing strategy, and respond to market challenges. This data-driven approach helped Kasta achieve a 2.5x increase in growth in the second half of 2024.
The Success
Driving marketing efficiency by monitoring competitor strategies
Kasta used Similarweb’s insights to help boost its gross revenue by 2.5x. Head of Digital Anton Sokurenko highlighted how the platform helped track competitors, uncover market shifts, and explain rising CPC costs. Similarweb enabled Kasta to monitor media investments, respond to competitor strategy changes, and spot new trends. The commercial team also used it to explore emerging product categories, expand marketing channels, and validate internal data.
