Pricing
Explore API
Contact sales
Get started
Get Prime Day 2025’s top trends!Pre-register to get the insights first
HomeData-as-a-ServiceDatasetsKeyword Datasets

The Most Comprehensive Keyword Data

Gain access to the keyword data that powers the world's best SEO strategies

  • 7+ billion keywords available
  • 50+ global search engines
  • 190+ countries covered
Keyword Data

Trusted by leading data teams in companies of all sizes

Discover the Power of Similarweb Keyword Data

Access unparalleled insights with Similarweb's vast keyword data. Whether you're mapping out a new SEO strategy, tracking real-time consumer trends, or staying ahead of the competition, our data gives you the accuracy, depth, and immediacy to drive growth.
Filter Data Sets
Showing 5 of 40
On-site Search
Explore top search terms and keywords on any website including eccomerce to better understand user interests and performance of products searched on-site.
Google Keywords
Explore any keyword on the web to discover the competitive landscape for any search term.
SERP Data
Research your competition's keywords and SERP data
Retail Keywords
Search keyword performance on major Ecommerce websites (Tesco, Walmart, Target, etc.)
Amazon Keywords
Analyze on-site search keyword performance on Amazon worldwide

Take your SEO strategy to the next level with the industry’s most powerful keyword data

Keyword Research

Discover the traffic-driving keywords you need to target

Identify high-traffic, relevant keywords to create content that speaks directly to your audience and captures more organic traffic.
Which keywords drive traffic?
Competitor Analysis

Monitor and improve your ranking performance with precision

Uncover competitor keywords and understand their ranking strategies to outperform them in search results.
Track SERP Changes and competitor performance
PPC Campaign Efficiency

Benchmark your PPC performance

Find the most impactful keywords for your paid campaigns to optimize ad spend and drive high-quality leads.
PPC performance benchmarking
On-Site Search

Analyze search behaviors on any website

Discover the phrases consumers use when searching on specific websites, allowing you to position your products effectively and stay ahead of consumer trends.
Analyze search behavior

What makes our keyword data the best out there

Fresh, Reliable Insights

Fresh, Reliable Insights

Unlike providers with delayed or infrequent updates, Similarweb gives you daily keyword search volume estimates with a desktop/mobile split—based on real-time user activity. We also track actual clicks, giving you a precise view of search performance, not just interest signals.

Trends

Real Trends from Real User Behavior

We go beyond volume. Our zero-click metric shows what percentage of searches don’t lead to a website visit—revealing when users get answers directly from Google. This allows you to filter out low-value keywords and focus only on those where your site can truly compete and win.

Data Coverage

Extensive Data Coverage

Our keyword intelligence is built from over 50 global search engines across 190+ countries, capturing a wider, more diverse view of digital search behavior. With 7+ billion keywords, you’re covered for every vertical, region, and device type.

See our data in action

Want to understand the kind of value our keyword data can bring to your business? Download a sample dataset and explore how granular, real-time keyword insights can unlock your next big growth opportunity.
keyword search datasets

"The insights on traffic growth and keyword optimization have been invaluable, driving a 40% boost in organic traffic month-over-month. Additionally, we’ve saved 15% on our paid media campaigns, which has significantly improved our ROI."

Melissa Abi Saleh

Melissa Abi Saleh

Account Management / Customer Success Technology & Services at Google - Spain

FAQs

  • Daily. We provide real-time updates so you can always work with the latest search trends.

  • Yes. Our flexible APIs makes it easy to integrate keyword data directly into your workflows.

  • We cover over 190 countries, offering both global reach and local market granularity.

Start your growth journey – talk to us today!

Start your growth journey – talk to us today!

Join with Google
Talk to Sales first