The Global Rise of Chinese Retailers in 2025
How they are winning at the expense of domestic retailers in key international markets
Chinese retailers are embracing global shifts for growth
As Chinese online retailers expand globally, they are witnessing significant shifts in digital performance. At the same time, domestic traffic in markets like Brazil, Italy, Germany, and Mexico is declining, prompting retailers to adapt their strategies.
Here are just a few key facts from the report:
27% YoY growth in international traffic (ex-China)
Shein commands 96.6% of fashion site traffic in Italy
Temu added 23M monthly users in Brazil in under a year
