The Strategist's Playbook: Unifying Web and App Insights
Users flow between web and app platforms. It’s time your competitor intelligence did too. Learn how to combine cross-platform metrics to analyze competitor performance, spot growth opportunities, and improve internal reporting.
You can’t win if you’re only seeing half the picture
A dip in a competitor’s web traffic might seem like a weakness until you realize their app usage is surging. When web and app data are siloed, you miss critical context. This guide gives you a clear framework to unify market intelligence and uncover exactly where you stand and where to go next.
How the guide helps you
See the full picture
Get a 360° view of your market and competitors across both apps and websites.
Compare unified metrics
Use unified metrics to benchmark acquisition, loyalty, market share, and more.
Spot growth opportunities
See how app growth is often driven by search trends and web behavior.