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nine.com.au Website Analysis for June 2025
Meet the new nine.com.au. Get the latest news, sport, TV, travel, fashion, fitness, recipes, celebrity news and exclusive content, all for free at nine.com.au, the home of Nine
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Keep track of your competitors
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Total Visits
21M
Bounce Rate
48.2%
Pages per Visit
3.80
Avg Visit Duration
00:08:46
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nine.com.au Traffic & Engagement Analysis
nine.com.au's web traffic has decreased by 3.58% compared to last month. See all traffic & engagement stats for nine.com.au in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
21M
Last Month Change
3.58%
Bounce Rate
48.2%
Pages per Visit
3.80
Avg Visit Duration
00:08:46
Total Visits Last 3 Months
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9now.com.au
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nine.com.au Web Traffic by Country
Which countries sent the most traffic to nine.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to nine.com.au - click below to discover all countries
Top Countries
Australia
88.93%0.27%
United States
3.98%6.83%
New Zealand
1.17%9.27%
United Kingdom
0.95%4.99%
India
0.47%79.22%
Others
4.5%
nine.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nine.com.au's audience is 55.29% male and 44.71% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female44.71%
- Male55.29%
nine.com.au Competitors & Similar Sites
Reveal nine.com.au top alternatives and find potential or emerging competitors. 9now.com.au is the website with the highest similarity score to nine.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
nine.com.au Top Traffic Sources
The top traffic source to nine.com.au is Direct traffic, driving 62.46% of desktop visits last month, and Organic Search is the 2nd with 26.77% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
nine.com.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to nine.com.au (Desktop, worldwide)
Organic vs. Paid
Organic99.98%
Paid0.02%
Top Keywords
ninemsn62.5KVOL: 70,570$0.20nine48KVOL: 82,770$0.35ufc5.5KVOL: 10,958,130$2.12nrl5.2KVOL: 955,220$1.56ninw4.9KVOL: 3,000$0.20112.4K OthersSee more
Total Keywords112.4K
Referral Web Traffic to nine.com.au
The top referral sites sending desktop traffic to nine.com.au.
Category Distribution
News & Media Publishers
61.7%Streaming & Online TV
26.99%Computers Electronics and Technology - Other
2.42%Digital Marketing
2.19%Banking Credit and Lending
2.08%Other
4.63%Top Referrals
Links from nine.com.au to Other Websites by Traffic Share
nine.com.au is sending desktop traffic to 62 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
70.99%Streaming & Online TV
11.25%Real Estate
8.21%Vehicles - Other
6.96%Digital Marketing
0.5%Other
2.09%
Social Media Traffic to nine.com.au
nine.com.au gets most of its social media traffic from Facebook, followed by Youtube and Reddit (Desktop). Engaging audiences through Facebook Messenger may reveal new opportunities
Social Networks
13
Social Network Distribution