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playstation.com Website Analysis for June 2025
explore the new generation playstation 4 and ps5 consoles - experience immersive gaming with thousands of hit games in every genre to rewrite the rules for what a playstation console can do.
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Global Rank
#703103
Country Rank
#728160
Category Rank
#203
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Total Visits
58.1M
Bounce Rate
48.5%
Pages per Visit
3.60
Avg Visit Duration
00:02:35
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playstation.com Traffic & Engagement Analysis
playstation.com's web traffic has increased by 8.85% compared to last month. See all traffic & engagement stats for playstation.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
58.1M
Last Month Change
8.85%
Bounce Rate
48.5%
Pages per Visit
3.60
Avg Visit Duration
00:02:35
Total Visits Last 3 Months
Compare playstation.com to:
86.1M
nintendo.com
61.4M
xbox.com
58.1Mplaystation.com
45.1M
gamespot.com
3.9M
pushsquare.com
playstation.com Web Traffic by Country
Which countries sent the most traffic to playstation.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to playstation.com - click below to discover all countries
Top Countries
United States
22%13.35%
Japan
6.38%0.7%
Brazil
6.24%6.34%
United Kingdom
5.26%2.36%
Germany
4.92%2.69%
Others
55.22%
playstation.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. playstation.com's audience is 68.83% male and 31.17% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female31.17%
- Male68.83%
playstation.com Target Audience
Audience interests reveal key details on the browsing interests of playstation.com's visitors. playstation.com's audience is interested in Games > Video Games Consoles and Accessories & news.
Top Categories
Other Visited Websites
Top Topics
newsgamesshoppingvideo gamesonline
playstation.com Competitors & Similar Sites
Reveal playstation.com top alternatives and find potential or emerging competitors. xbox.com is the website with the highest similarity score to playstation.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
playstation.com Top Traffic Sources
The top traffic source to playstation.com is Organic Search traffic, driving 50.26% of desktop visits last month, and Direct is the 2nd with 35.88% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
playstation.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to playstation.com (Desktop, worldwide)
Organic vs. Paid
Organic90.81%
Paid9.19%
Top Keywords
playstation846.6KVOL: 1,175,730$0.29playstation store550.3KVOL: 626,220$0.36ps store412.5KVOL: 447,000$0.36psn404.3KVOL: 453,370$0.49ps5293KVOL: 1,511,780$0.33671.3K OthersSee more
Total Keywords671.3K
Referral Web Traffic to playstation.com
The top referral sites sending desktop traffic to playstation.com.
Category Distribution
Video Games Consoles and Accessories
63.51%Coupons and Rebates
6.05%Programming and Developer Software
5.47%Social Media Networks
4.1%Price Comparison
3.55%Other
17.32%Top Referrals
Display Advertising Traffic to playstation.com
Analysis of the top publishers sending traffic to playstation.com. Currently, there are 148 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
01
Size
300x600
Active Days
01
Size
300x600
Active Days
01
Size
300x250
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See moreLinks from playstation.com to Other Websites by Traffic Share
playstation.com is sending desktop traffic to 390 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Video Games Consoles and Accessories
18.67%Marketplace
3.39%Consumer Electronics
2.97%Search Engines
2.55%Banking Credit and Lending
1.86%Other
70.55%
Social Media Traffic to playstation.com
playstation.com gets most of its social media traffic from Youtube, followed by X-twitter and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
26
Social Network Distribution