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trip.com Website Analysis for June 2025
Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service.
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Global Rank
#47425
Country Rank
#17319
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Total Visits
82.7M
Bounce Rate
50.17%
Pages per Visit
3.64
Avg Visit Duration
00:03:40
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trip.com Traffic & Engagement Analysis
trip.com's web traffic has decreased by 8.7% compared to last month. See all traffic & engagement stats for trip.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
82.7M
Last Month Change
8.7%
Bounce Rate
50.17%
Pages per Visit
3.64
Avg Visit Duration
00:03:40
Total Visits Last 3 Months
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trip.com Web Traffic by Country
Which countries sent the most traffic to trip.com lately? Where is their core audience from? Last month Hong Kong was the top country sending desktop traffic to trip.com - click below to discover all countries
trip.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. trip.com's audience is 52.63% male and 47.37% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female47.37%
- Male52.63%
trip.com Competitors & Similar Sites
Reveal trip.com top alternatives and find potential or emerging competitors. klook.com is the website with the highest similarity score to trip.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
trip.com Top Traffic Sources
The top traffic source to trip.com is Direct traffic, driving 47.05% of desktop visits last month, and Organic Search is the 2nd with 23.64% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
trip.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to trip.com (Desktop, worldwide)
Organic vs. Paid
Organic65.88%
Paid34.12%
Top Keywords
trip350.7KVOL: 492,450$0.89트립닷컴208.3KVOL: 123,730$--trip.com86.3KVOL: 111,720$--trip com29KVOL: 32,850$1.61tripcom20.2KVOL: 23,820$1.681.4M OthersSee more
Total Keywords1.4M
Referral Web Traffic to trip.com
The top referral sites sending desktop traffic to trip.com.
Category Distribution
Air Travel
58.59%Travel and Tourism - Other
8.3%Search Engines
4.16%Programming and Developer Software
3.75%Ground Transportation
1.79%Other
23.41%Top Referrals
Display Advertising Traffic to trip.com
Analysis of the top publishers sending traffic to trip.com. Currently, there are 361 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
30
Size
300x250
Active Days
28
Size
300x250
Active Days
26
Size
320x100
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See moreLinks from trip.com to Other Websites by Traffic Share
trip.com is sending desktop traffic to 242 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
30.33%Fashion and Apparel
19.86%Air Travel
13.71%Accommodation and Hotels
12.73%Finance - Other
3.09%Other
20.28%
Social Media Traffic to trip.com
trip.com gets most of its social media traffic from X-twitter, followed by Youtube and Facebook (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
19
Social Network Distribution