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wsj.com Website Analysis for June 2025
wsj online coverage of breaking news and current headlines from the us and around the world. top stories, photos, videos, detailed analysis and in-depth reporting.
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Global Rank
#64864
Country Rank
#16910
Category Rank
#211
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Total Visits
85.5M
Bounce Rate
54.23%
Pages per Visit
2.37
Avg Visit Duration
00:02:54
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wsj.com Traffic & Engagement Analysis
wsj.com's web traffic has increased by 5.42% compared to last month. See all traffic & engagement stats for wsj.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
85.5M
Last Month Change
5.42%
Bounce Rate
54.23%
Pages per Visit
2.37
Avg Visit Duration
00:02:54
Total Visits Last 3 Months
Compare wsj.com to:
665.2M
nytimes.com
101.6M
reuters.com
85.5Mwsj.com
40.3M
bloomberg.com
14.9M
economist.com
wsj.com Web Traffic by Country
Which countries sent the most traffic to wsj.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to wsj.com - click below to discover all countries
Top Countries
United States
82.03%4.62%
Canada
2.66%9.97%
United Kingdom
1.32%4.8%
China
0.99%17.84%
India
0.95%53.97%
Others
12.04%
wsj.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. wsj.com's audience is 61.44% male and 38.56% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female38.56%
- Male61.44%
wsj.com Competitors & Similar Sites
Reveal wsj.com top alternatives and find potential or emerging competitors. bloomberg.com is the website with the highest similarity score to wsj.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
wsj.com Top Traffic Sources
The top traffic source to wsj.com is Direct traffic, driving 71.06% of desktop visits last month, and Organic Search is the 2nd with 19.3% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
wsj.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to wsj.com (Desktop, worldwide)
Organic vs. Paid
Organic98.53%
Paid1.47%
Top Keywords
wsj457.9KVOL: 670,660$3.42wall street journal432.2KVOL: 598,010$3.73iran183.3KVOL: 19,478,500$0.21israel73.5KVOL: 8,075,850$1.10the wall street journal64.9KVOL: 81,640$3.04579.1K OthersSee more
Total Keywords579.1K
Referral Web Traffic to wsj.com
The top referral sites sending desktop traffic to wsj.com.
Category Distribution
News & Media Publishers
63.22%Programming and Developer Software
13.44%Computers Electronics and Technology - Other
6.2%Investing
2.59%Dictionaries and Encyclopedias
2.13%Other
12.42%Top Referrals
Display Advertising Traffic to wsj.com
Analysis of the top publishers sending traffic to wsj.com. Currently, there are 95 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
332
Size
749x250
Active Days
30
Size
300x250
Active Days
21
Size
970x250
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See moreLinks from wsj.com to Other Websites by Traffic Share
wsj.com is sending desktop traffic to 304 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Real Estate
26.06%Finance - Other
24.94%Social Media Networks
4.56%Investing
4.52%Other
33.59%
Social Media Traffic to wsj.com
wsj.com gets most of its social media traffic from X-twitter, followed by Linkedin and Facebook (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
31
Social Network Distribution